Make a product members-only

Keep a product for customers with a tag, such as members or VIPs, and show everyone else your own message.

5 stepsAbout 2 minutes
Prefer to watch? Play the video guide: Members-only products
1

Open the product's Order limits card

Open the product in your admin and scroll to its Order limits card. (No card? Click + Block and choose Order limits.)

Open the product's Order limits card
2

Enter the tag and your message, then save

In Only customers tagged, enter the tag your members have, such as members. Write the message everyone else sees in Message for customers not on the list, then click Save limits.

Enter the tag and your message, then save
Tip

Separate several tags with commas: customers with any of them can buy. Use {product} in the message for the product's name.

3

Tag your members

In Customers, open each member and add the tag under Tags. Shopify Flow and other apps can tag customers for you.

Tag your members
4

Everyone else sees a note

Shoppers without the tag see a note on the product page asking them to sign in, and can't add it to their cart.

Everyone else sees a note
5

Checkout only sells to members

If someone without the tag gets it into their cart, checkout shows your message and won't complete. Signed-in members check out as normal.

Checkout only sells to members